DataDot Technology Overview
DataDot Technology is a multi-national asset identification company listed
on the Australian Stock Exchange (asx code: DDT). Our US operations are based in Redmond and
Spokane, Washington, with distributor offices around the United States.
Globally the DataDot focus has traditionally been automotive and motorcycles
for both OE and aftermarket. Some of our key customers in global markets include Lexus, BMW,
VW, Subaru, Beacon Industries Worldwide, Premier Dealer Services and many more.
The DataDot product range consists of automotive and Powersports product sold
traditionally through dealerships. In addition, retail products are available for the home
WHAT ARE DATADOTS?
DataDots are a state of the art identification and anti-theft security system applicable to
most assets. The product consists of polyester substrate micro-dots, each the size of a
grain of sand, onto which unique information is laser etched. These unique dots come
pre-mixed in a UV based adhesive for ready application onto assets such as cars, motorcycles,
snowmobiles, laptops and other electrical equipment, business assets, cell phones, tools,
Powersports equipment, and other high value items.
Each kit manufactured by DataDot contains its own unique code for a given asset.
This may include a vehicle identification number, hull identification number, a computer
generated PIN for personal and business assets, or the dot information may be fully
customized. Each PIN is unique and cannot be manufactured again.
In essence, DataDots offer unique DNA for any asset.
HOW IS MY ASSET REGISTERED?
Each DataDot kit may be registered on a secure national database for law enforcement access
in the event the asset is lost or stolen. To register an asset simply click on the "Product
Registration" link and follow the onscreen prompts.
Registration is a vital and important part of the DataDot theft system.
All vehicles marked with DataDot and registered will also be registered
in a national law enforcement database to aid police retrieval.
BUT HOW DO DOTS HELP PREVENT THEFT?
DataDots have been tested by insurance and Government agencies world-wide as to their theft deterrent capabilities.
Theft deterrence is established by:
- The dot size and quantum applied with 1,000's of dots often applied to assets
- Use of warning stickers to highlight that an item is marked
- National registration
- Police awareness and ease of reading any dot
These factors combine to ensure that the chance of a thief stealing your
items and either being caught re-handed with those items or having on-sold those items,
escalates considerably. By simply escalating the chance of being caught, drives the theft
deterrence. Police need to find only 1 dot to prove ownership and make an arrest.
DataDot provides product to government agencies and police for use in sting
operations around the country, and the product has been successfully used to make arrests
and return stolen goods to their rightful owner. DataDot also has an extensive law enforcement
awareness and marketing program.
A three year independent study by the National Motor Vehicle Theft
Prevention Council in Australia identified that BMW's, Subaru's and Holden vehicles
fitted with DataDots displayed over a 60% reduction in professional theft.